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Privacy Policy

Privacy Policy

Last updated on 27th January 2016

This policy explains how we collect, store and use personal data about you when you browse (the "Business Hound website"), use the Business Hound application ("BusinessHound") or otherwise provide your personal data to us.

By visiting, logging into, registering or using Business Hound and the Business Hound website, you agree that it's okay for us to collect, use and transfer your information (including your personal data) under the terms of this policy. If you're not cool with this or don't want to be bound by this policy any longer, please do not continue to use or enter your details on the Business Hound website, or use Business Hound (by free trial or by subscription).

Your Data

When we say your "personal data" we mean any information that identifies any person that you provide to us during your trial period, after you subscribe, or contained in any other information that you provide to us. Your "personal data" may also be contained in information that we collect about you in connection with your use of the Business Hound website and/or BusinessHound. The financial data that you enter into Business Hound isn't part of the "personal data" discussed here, unless it identifies a person – for more information about your financial data, jump ahead to the next section. When it comes to your personal data, we comply with our respective obligations under the Data Protection Act 1998 (the "Act").

Information you provide - Your personal data includes the information you provide when you sign up for an account or sign up to receive our emails, or when you answer questionnaires, surveys, enter competitions or provide information in your account profile, on the Business Hound website, or during a support enquiry about you and/or your organisation.

Examples of this personal data include your name, your email address, contact and/or employee names; and any correspondence when you contact us.

Information we collect - We collect information about your website usage, to improve our service and to understand trends. Some of this data may be "personal data", where it identifies a person. Here's the information that we collect and how we use it:

  • We monitor patterns of usage, such as login dates and volumes of data, so we can understand how people are using Business Hound to develop and improve our products.
  • We also monitor patterns of usage so that we can tailor any communications that you have asked us to send you. For example, we may tailor your newsletter with information about product features that you haven't tried yet, instead of features that you use frequently.
  • For security reasons and to aid in monitoring patterns of usage, we log your IP address when you use the website. This is your computer's individual identification number that is assigned to your computer when connected to the Internet.
  • We monitor traffic information when you visit our site or read our e-mails, including things like page visits, e-mail clicks, purchases, referring sites, and video viewings. We use this information to improve our website, promotions, and to understand customer purchasing behaviour.

Financial Data - it's yours, you own and control it.

In addition to your personal data, we will also hold financial data that you enter into Business Hound. Examples of your financial data include your organisation's invoices, expenses, and bank transactions.

You own all of the financial data you enter or upload into Business Hound, and have ultimate control over who has access to it. For example, if you want to give your accountant access to your financial data, you can switch on their access in Business Hound. It is your job to safeguard your password and account access.

How we use your personal data & financial data.

This section details how we use your personal data and your financial data.

Providing Business Hound - We use your personal data to enable us to provide you with access to BusinessHound and the Business Hound website. It will also enable us to contact you by email, post, SMS, social media or telephone where necessary concerning Business Hound. Should you choose to use parts of Business Hound that involve providing your personal and/or financial data to third parties (for example, if you choose to give your accountant access to your data), then your personal and/or financial data will be shared in that way. We may use third parties to assist us in providing Business Hound from time to time, and in those cases may pass on your personal and/or financial data to them. In such cases we will only share your data with third parties that we trust, and where there are assurances in place as to how they will protect the data.

Improving Business Hound - We will also use and analyse your personal data and financial data so that we can administer, support, improve and develop our business, customer service and the features of the Business Hound website and Business Hound generally. We may use third parties to assist us in doing these things from time to time, and in those cases may pass on your personal and/or financial data to them. We will only share your data with third parties that we trust, and where there are assurances in place as to how they will protect the data.

Making Contact - We may use your personal data to contact you by email, fax, post, SMS, social media and/or telephone to notify you about important changes or developments to the Business Hound website or BusinessHound, or to let you know about our other Business Hound and/or third party services, content, or product ranges which may be of interest to you. We may also use your financial data to enable us to tailor these notifications (in order to make sure what we are sending you is relevant). By using the BusinessHound or the Business Hound website, you are consenting to this use of your data. If you change your mind about being contacted in the future, that's no problem – just contact us using the details below. To stop receiving emails from Business Hound itself (for example, a reminder that your subscription is expiring), you should cancel your Business Hound account.

Cookies - We may further use, or permit selected third parties to use, your personal data to enable us to track and analyse Business Hound website traffic and visitor trends and improve your browsing experience. For further details, please see our Cookie Policy. By using the Business Hound website or BusinessHound you are consenting to this use of your personal data. If you do not want us to use your personal data in this way, please see the Cookie Policy for more information.

You can export your financial data any time

You can export a copy of your financial data as an Excel file whenever you like - this will include your financial transactions, invoices, and expenses. We recommend that you use the export functionality to keep a backup of your financial data. While we regularly back up your financial data (see our security section), we can't restore backups on an individual basis. You can also ask us for a copy of your personal data that we hold (see "Your Rights" below).

You can delete your financial data at any time

You have the option to delete all of your financial data at any time by contacting us at our help desk, we may not delete your details from our backups, generally, we will retain your financial data and personal data for a reasonable period, or for as long as the law requires.

We highly recommend that you export your financial data before cancelling, since many countries (including the UK) require you retain your business records going back many years, even if you have finished trading.

If your free trial expires, it is not automatically cancelled within our system. We will retain historical details about your payments to Business Hound for accounting purposes, because we need to do so by law.

We don't store your credit card details

Once your 30-day free trial is over, you need to provide payment details to start your subscription and continue using Business Hound. This information is passed directly to our payment service provider (Stripe - over an encrypted link and is never stored on our system. We handle ongoing billing by passing a token to Stripe that identifies your account. Please see here for details of Strip's privacy policy.

You control sharing of personal data & financial data

You have the option within your account to share your data with people that you trust - for example, you can switch on account access for your accountant to see your financial data. We will not share your financial data with a third-party unless you authorise it (by choosing to do so within Business Hound, or as detailed in this policy).

When you visit the Business Hound website or sign up for Business Hound, you authorise us to share your data (personal data and financial data) with others in certain circumstances:

  • We will share your data as set out in this policy, for example in the section above called "How We Use Your Data".
  • We may disclose your data to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries.
  • We may also pass aggregate information on the usage of the Business Hound website and BusinessHound, where relevant, to maintain, improve and manage the Business Hound website and BusinessHound, but this will not include your personal data.
  • We may also pass aggregate information on the usage of the Business Hound website and BusinessHound, where relevant, to maintain, improve and manage the Business Hound website and BusinessHound, but this will not include your personal data.
  • We may also disclose your data in the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets. We may also exchange other information with other companies and organisations for fraud protection and credit risk reduction.
  • We may share your data with partners who help us carry out our day-to-day provision of Business Hound, or who help us improve Business Hound. Examples of these functions include e-mail, providing marketing assistance and data analysis, handling credit card transactions, fulfilling orders and providing customer service. In these circumstances we will make sure that these partners have the right measures in place to protect your data.
  • Finally, we reserve the right to cooperate with law enforcement officials in the investigation of alleged unlawful activities of Business Hound website users or relating to Business Hound users. We will have no legal liability for such disclosures of your information.

The Business Hound website and/or BusinessHound may, from time-to-time, contain links to and from the websites or services of our partner networks, advertisers and affiliates. If you follow a link to any of these websites or services, please note that they have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any data to these websites.

Your Data's Security

When you use Business Hound, you will enter information about your bank account(s) such as the sort code and account number. You'll also upload or import electronic bank statements, or manually enter transaction data. We use this financial data to calculate your business accounts and tax liabilities. We are very aware that this information is sensitive and we are very careful about how we store it.

We partner with secure sites

All data you provide to us is stored securely on our servers. Where we pass your data to third parties, we do so over a secure connection.

Where we have given you (or where you have chosen) a password which enables you to access certain parts of the Business Hound website or Business Hound itself, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your data, we cannot guarantee the security of your data transmitted to the Business Hound website, or through Business Hound itself; any transmission is at your own risk. Once we have received your data, we will use strict procedures and security features to try to prevent unauthorised access.

Your Rights

You can unsubscribe from our promotional email communications at any time by just clicking the unsubscribe link in any email, or by emailing us at If you have a Business Hound account, you will still receive any essential e-mails from us about your service, including notifications from the application and notifications about your billing and subscription.

You have the right to request a copy of personal data we hold about you. To do this, simply write to us or send us an email – just use the contact details below. We may charge you £10 for providing this information to cover our administration costs.

To provide the highest level of customer service we need accurate customer information. You can help by informing us whenever your circumstances change. You can ask us to correct incorrect personal data about you by writing to or emailing us at

You can find detailed information about your rights under UK Data Protection legislation on the UK Information Commissioner's website at Changes to this policy.

We may edit this policy from time to time. Please check this policy regularly for any changes. We will post all changes here, and if we make any substantial changes we may also notify you by email.

Contact Us

For the purposes of the Act, the data controller is Ember Technology Ltd. Should you wish to contact us in connection with this policy, please contact